Some fundamental facts about the wine market in China
Date
2017
Authors
Zeng, L.
Szolnoki, G.
Editors
Capitello, R.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Book chapter
Citation
Source details - Title: The wine value chain in China: global dynamics, marketing and communication in the contemporary Chinese wine market, 2017 / Capitello, R. (ed./s), Ch.2, pp.15-36
Statement of Responsibility
Conference Name
Abstract
This chapter provides a funnel view of the Chinese wine market from 2005 to the present day. The illustration starts with a macro assessment of the political, economic, social and technological factors; discusses the alcoholic drink market and further explores the wine market before finishing with a snapshot of the import wine sector, based on secondary research. In the early years of the reviewed decade, China's wine market impressed the globe with double-digit growth, thanks to the fast-growing Chinese economy and the push of political strategies such as the Four Changes. In the final years of the reviewed period, it transited into a shuffling phase initiated by the shock of the anticorruption campaign and the slow-down of economic growth. Now the Chinese wine market shows a trend of recovery driven by the rise of the affluent upper-middle class and digital innovations in communication and sales channels. China's wine market is entering into a new stage of growth in line with China's economy.
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
Copyright 2017 L. Zeng and G. Szolnoki.