Modelling Chinese consumer choice behavior with budget accommodation services
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(Published version)
Date
2017
Authors
Yang, S.
Huang, S.S.
Shen, G.
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Journal article
Citation
International Journal of Culture, Tourism, and Hospitality Research, 2017; 11(3):341-354
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Abstract
Purpose: This study aims to identify key factors influencing Chinese domestic travelers’ behaviors in hotel selection from a pool of budget hotel attribute-based factors and customer personal characteristics and determine the extent to which these factors impact on domestic Chinese travelers’ hotel selection preferences.
Design/methodology/approach: This study uses a discrete choice experimental design and a multinomial logit model to examine the key influential factors contributing to Chinese domestic travelers’ choice behavior to budget hotels. Both hotel attribute-based and personal trait factors were tested.
Findings: Results indicate that location, price and business functions were factors influencing guest choice behavior. For budget hotels, being located in the traditional central business districts and having a restaurant would leverage guest preference to stay. Among consumers’ personal characteristics, income, occupation, purpose of travel, personal attitude and past experience were found to be determinants of guest choice behavior.
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Copyright 2017 Emerald Publishing Limited
Access Condition Notes: Postprint only available on Open Access