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Madman Entertainment: a case study in 'by fans for fans' media distribution

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dc.contributor.authorBainbridge, J.
dc.contributor.authorNorris, C.
dc.date.issued2012
dc.descriptionData source: Supplementary data, https://doi.org/10.1177/1329878X1214200103
dc.description.abstractThis article is part of a larger research project looking at the role of Australian media companies in sustaining fan and Australian investment in global popular culture. This article focuses on Madman Entertainment – one of the most successful DVD and merchandise distribution companies in Australia and the leading distributor of anime, with over 90 per cent of the market share. The article explores the ways in which Madman has become a part of the simultaneous globalisation and localisation of Japanese cultural products, and sets out to show how profiling such a company can also provide some insight into the changing role of fans in driving innovation and investment in popular culture.
dc.identifier.citationMedia International Australia, 2012; 142(1):5-15
dc.identifier.doi10.1177/1329878X1214200103
dc.identifier.issn1329-878X
dc.identifier.issn2200-467X
dc.identifier.urihttps://hdl.handle.net/11541.2/126048
dc.language.isoen
dc.publisherSage Publications
dc.rightsCopyright 2012 Sage Publications
dc.source.urihttps://doi.org/10.1177/1329878X1214200103
dc.subjectpopular culture
dc.subjectcompany profiling
dc.subjectfans
dc.subjectinnovation
dc.subjectinvestment
dc.subjectDVD and merchandise distribution
dc.titleMadman Entertainment: a case study in 'by fans for fans' media distribution
dc.typeJournal article
pubs.publication-statusPublished
ror.mmsid9916122985901831

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