Soft power in East and South-East Asia (section overview)
Date
2017
Authors
Spry, D.
Editors
Chitty, N.
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Book chapter
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Source details - Title: The Routledge handbook of soft power, 2017 / Chitty, N. (ed./s), Ch.32, pp.395-399
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Abstract
If soft power is the deployment of cultural resources – ideas, values, and identities as well as global brands and pop cultural icons – to inspire admiration and affection, Asia’s growing soft power is initially impressive. This is especially so considering the region’s past associations with post-colonial instability and conflict, political authoritarianism, self-protective models of national development, and cheap, poorly-made copies of more highly desired products.
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Copyright 2017 selection and editorial material, Naren Chitty, Li Ji, Gary D. Rawnsley and Craig Hayden; individual chapters, the contributors.