True Value of Brand Loyalty
| dc.contributor.author | Lam, C.S. | |
| dc.contributor.conference | (1 Jan 2005 | |
| dc.date.issued | 2004 | |
| dc.identifier.citation | Asia Pacific Advances in Consumer Research, 2004 | |
| dc.identifier.isbn | 9780915552528 | |
| dc.identifier.uri | https://hdl.handle.net/1959.8/100980 | |
| dc.language.iso | en | |
| dc.rights | Copyright status unknown | |
| dc.title | True Value of Brand Loyalty | |
| dc.type | Conference paper | |
| pubs.publication-status | Published | |
| ror.mmsid | 9915913696401831 |