Store satisfaction and retailer equity: preliminary results of an empirical study

Date

2005

Authors

Pappu, R.
Quester, P.

Editors

Varadarajan, R.
Rao, C.
Ahmed, Z.

Advisors

Journal Title

Journal ISSN

Volume Title

Type:

Conference paper

Citation

Proceedings of the 2005 Academy for Global Business Advancement Conference, 2005 / Varadarajan, R., Rao, C., Ahmed, Z. (ed./s), pp.141-146

Statement of Responsibility

Conference Name

Academy for Global Business Advancement Conference (2005 : New Delhi, India)

Abstract

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Dissertation Note

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Description

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Published Version

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Persistent link to this record

http://hdl.handle.net/2440/29390