A Classification of Brand Equity Research Endeavours

Date

1998

Authors

Maio Mackay, M.
Romaniuk, J.T.
Sharp, B.M.

Editors

Advisors

Journal Title

Journal ISSN

Volume Title

Type:

Journal article

Citation

Journal of Brand Management, 1998

Statement of Responsibility

Conference Name

Abstract

School/Discipline

Dissertation Note

Provenance

Description

Access Status

Rights

License

Grant ID

Published Version

Call number

Persistent link to this record