Leveraging distinctive assets
Date
2016
Authors
Romaniuk, J.
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Romaniuk, J.
Sharp, B.
Sharp, B.
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Book chapter
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Source details - Title: How brands grow: part 2, 2016 / Romaniuk, J., Sharp, B. (ed./s), Ch.5, pp.87-108
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Copyright 2016 Jenni Romaniuk and Byron Sharp