Brand attachment and consumer emotional response to unethical firm behavior: a cause and consequence perspective
Files
(Restricted Access)
Date
2012
Authors
Schmalz, S.
Orth, U.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Journal article
Citation
Psychology and Marketing, 2012; 29(11):869-884
Statement of Responsibility
Sebastian Schmalz, Ulrich R. Orth
Conference Name
Abstract
Abstract not available
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
© 2012 Wiley Periodicals, Inc