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Do negative brand image attributes display evaluative and descriptive patterns?

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dc.contributor.authorWinchester, M.K.
dc.contributor.authorRomaniuk, J.T.
dc.contributor.conference(12 Jan 2001 : Albany, New Zealand)
dc.date.issued2001
dc.identifier.citationBridging Marketing Theory and Practice, 2001
dc.identifier.isbn9780473082062
dc.identifier.urihttps://hdl.handle.net/1959.8/46029
dc.language.isoen
dc.publisherMassey University
dc.publisher.placehttp://130.195.95.71:8081/WWW/ANZMAC2001/home.htm
dc.rightsCopyright status unknown
dc.subjectbrand image
dc.titleDo negative brand image attributes display evaluative and descriptive patterns?
dc.typeConference paper
pubs.publication-statusPublished
ror.mmsid9915913078201831

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