Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising

Date

2001

Authors

Burton, R.
Farrelly, F.
Quester, P.

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Journal article

Citation

International Journal of Sports Marketing and Sponsorship, 2001; 2(4):315-330

Statement of Responsibility

Rick Burton, Francis John Farrelly and Pascale G. Quester.

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Persistent link to this record

http://hdl.handle.net/2440/1204