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The Labour of User Co-Creators: Emergent Social Network Markets?

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dc.contributor.authorBanks, J.
dc.contributor.authorHumphreys, S.
dc.date.issued2008
dc.description.abstract<jats:p> Co-creative relations among professional media producers and consumers indicate a profound shift in which our frameworks and categories of analysis (such as the traditional labour theory of value) that worked well in the context of an industrial media economy are perhaps less helpful than before. Can this phenomenon just be explained as the exploitative extraction of surplus value from the work of users, or is something else, potentially more profound and challenging, playing out here? Does consumer co-creation contribute to the precarious conditions of professional creative workers? This article draws from ethnographic research undertaken from 2000 to 2005 with Auran games (a game development company based in Brisbane, Australia) to engage with debates about the status of user co-creation as labour. The article argues that as a hybrid and emergent social network market these relationships introduce a form of creative destruction to labour relations in the context of the creative industries. </jats:p>
dc.description.statementofresponsibilityJohn Banks and Sal Humphreys
dc.identifier.citationConvergence: the international journal of research into new media technologies, 2008; 14(4):401-418
dc.identifier.doi10.1177/1354856508094660
dc.identifier.issn1354-8565
dc.identifier.issn1748-7382
dc.identifier.orcidHumphreys, S. [0000-0003-3691-8131]
dc.identifier.urihttp://hdl.handle.net/2440/51299
dc.language.isoen
dc.publisherSage Publications Ltd
dc.source.urihttps://doi.org/10.1177/1354856508094660
dc.subjectlabour
dc.subjectsocial network markets
dc.subjectuser-generated content
dc.subjectvideogames
dc.titleThe Labour of User Co-Creators: Emergent Social Network Markets?
dc.typeJournal article
pubs.publication-statusPublished

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