Current studentsExisting staffContact us
 

Endometriosis awareness month on social media: a content analysis of images and captions on instagram

Simple item page
dc.contributor.authorLe Busque, B.
dc.contributor.authorMellish, S.
dc.date.issued2023
dc.description.abstractEndometriosis Awareness Month (EAM) is a global movement that seeks to increase awareness of endometriosis. There is a paucity of peer-reviewed research that explores the social media activity of EAM, making it difficult to draw conclusions about what information is being shared. To address this gap, we performed inductive thematic analysis to investigate the visual and written content of images (n = 879 images), as well as post captions of N = 600 posts. that contained the hashtag “#endometriosisawarenessmonth”. Results show that written content within the images most frequently contained features of the disease. Caption content featured general/vague knowledge about the disease and general awareness of endometriosis, such as ‘pain (general/unspecified)’. The mental health impact of the disease was underrepresented in Instagram posts. Moving forward, the #endometriosisawarenessmonth campaign could be strengthened by communicating specific diagnostic and prevalence information, and harnessing conversations about the impact of the disease on mental health.
dc.identifier.citationWomen, 2023; 3(1):82-94
dc.identifier.doi10.3390/women3010007
dc.identifier.issn2673-4184
dc.identifier.issn2673-4184
dc.identifier.urihttps://hdl.handle.net/11541.2/37893
dc.language.isoen
dc.publisherMDPIAG
dc.rightsCopyright 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/)
dc.source.urihttps://doi.org/10.3390/women3010007
dc.subjectinstagram analysis
dc.subjectendometriosis
dc.subjectendometriosis awareness
dc.subjectcontent analysis
dc.subjectwomen’s health
dc.titleEndometriosis awareness month on social media: a content analysis of images and captions on instagram
dc.typeJournal article
pubs.publication-statusPublished
ror.fileinfo12282407430001831 13282146610001831 Open Access Published Version
ror.mmsid9916831823601831

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
9916831823601831_12282407430001831_Endometriosis Awareness Month on Social Media_ A Content Analysis of Images and Captions on Instagram.pdf
Size:
252.98 KB
Format:
Adobe Portable Document Format
Description:
Published version
Download

Collections