The branding of quality liquor as a symbolic effort to bring China forward culturally: A comparison of Wuliangye with Absolut Vodka
Date
2010
Authors
Cheung, M.
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Conference paper
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Proceedings of the 8th Annual International Conference on Communication and Mass Media, held in Athens, Greece, 17-20 May 2010
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Annual International Conference on Communication and Mass Media (8th : 2010 : Athens, Greece)
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