Personal and lifestyle characteristics predictive of the consumption of fast foods in Australia

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dc.contributor.authorMohr, P.
dc.contributor.authorWilson, C.
dc.contributor.authorDunn, K.
dc.contributor.authorBrindal, E.
dc.contributor.authorWittert, G.
dc.date.issued2007
dc.descriptionCopyright © The Authors 2007
dc.description.abstractObjective To identify key predictors of fast-food consumption from a range of demographic, attitudinal, personality and lifestyle variables. Methods We analysed data from a nationwide survey (n = 20 527) conducted in Australia by Nielsen Media Research. Items assessing frequency of fast-food consumption at (1) eat in and (2) take away were regressed onto 12 demographic, seven media consumption, and 23 psychological and lifestyle variables, the latter derived from factor analysis of responses to 107 attitudinal and behavioural items. Results Stepwise multiple regression analyses explained 29.6% of the variance for frequency of take-away and 9.6% of the variance for frequency of eat-in consumption of fast foods. Predictors of more frequent consumption of fast food at take away (and, to a lesser extent, eat in) included lower age – especially under 45 years, relative indifference to health consequences of behaviour, greater household income, more exposure to advertising, greater receptiveness to advertising, lesser allocation of time for eating, and greater allocation of time to home entertainment. There were no effects for occupational status or education level. Conclusions The effects for age suggest that fast-food take-away consumption is associated with a general cultural shift in eating practices; individual differences in attitudinal and lifestyle characteristics constitute additional, cumulative, predictive factors. The role of advertising and the reasons for the lesser explanatory value of the eat-in models are important targets for further research.
dc.description.statementofresponsibilityPhilip Mohr, Carlene Wilson, Kirsten Dunn, Emily Brindal and Gary Wittert
dc.identifier.citationPublic Health Nutrition, 2007; 10(12):1456-1463
dc.identifier.doi10.1017/S1368980007000109
dc.identifier.issn1368-9800
dc.identifier.issn1475-2727
dc.identifier.orcidWilson, C. [0000-0002-1883-4690]
dc.identifier.orcidBrindal, E. [0000-0003-2681-008X]
dc.identifier.orcidWittert, G. [0000-0001-6818-6065]
dc.identifier.urihttp://hdl.handle.net/2440/44593
dc.language.isoen
dc.publisherC A B I Publishing
dc.source.urihttp://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=1427872
dc.subjectHumans
dc.subjectNutrition Surveys
dc.subjectFactor Analysis, Statistical
dc.subjectRegression Analysis
dc.subjectAttitude to Health
dc.subjectFood Preferences
dc.subjectLife Style
dc.subjectChoice Behavior
dc.subjectAge Distribution
dc.subjectSocioeconomic Factors
dc.subjectRestaurants
dc.subjectAdolescent
dc.subjectAdult
dc.subjectAged
dc.subjectMiddle Aged
dc.subjectAustralia
dc.subjectFemale
dc.subjectMale
dc.titlePersonal and lifestyle characteristics predictive of the consumption of fast foods in Australia
dc.typeJournal article
pubs.publication-statusPublished

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