Coca-Cola and the Premier League: A goal scoring partnership for 2025/26
Date
2025
Authors
Caruso, W.
Villanueva, C.
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Report
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Abstract
An opinion piece that bridges academia and industry presents a viewpoint grounded in research and real-world practice. It uses academic frameworks (for example about brand memory and consumer behaviour) and applies them to industry happenings (such as a packaging redesign or sponsorship deal). The writer shares their interpretation of how theory meets practice, highlights implications for both scholars and practitioners, and invites readers to reflect on what works, what might fail, and why.
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Description
Link to a related website: https://www.bandt.com.au/coca-cola-the-premier-league-a-goal-scoring-partnership-for-2025-26/, URL of industry