Personal services: debating the wisdom of personalisation
Date
2009
Authors
Ashman, H.L.
Brailsforde, T.
Brusilovsky, P.
Editors
Spaniol, M.
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Conference paper
Citation
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2009 / Spaniol, M. (ed./s), pp.1-11
Statement of Responsibility
Conference Name
8th International Conference on Web Based Learning (19 Aug 2009 : Aachen, Germany)
Abstract
Personalisation has been seen as the answer to the vast quantity of information now available digitally. Information is tailored to meet each user's apparent needs, whether making use of Web-based learning materials, purchasing from online sites, accessing entertainment products or any other potentially-personalisable facility. Yet before rushing headlong into personalising everything, including online learning systems, we need to consider the threats posed by the capture of so much data about individuals, the implications of personalised information delivery, and whether the benefits of personalisation justify the costs. In this paper, we look at both the issues and benefits of personalisation, and consider how to steer our way to a safe and valuable use of personalisation.
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Copyright 2009 Springer