Consumer trial and national product launches
Files
(Published version)
Date
2009
Authors
Wright, M.
Stern, P.
Editors
Helfer, J.
Nicolas, J.
Nicolas, J.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
EMAC 2009 : Marketing and the core disciplines, 2009 / Helfer, J., Nicolas, J. (ed./s), pp.1-6
Statement of Responsibility
Conference Name
38th EMAC Annual Conference 2009 : Marketing and the core disciplines (26 May 2009 - 29 May 2009 : Nantes, France)
Abstract
School/Discipline
Dissertation Note
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Description
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Rights
Copyright 2009 The Authors