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Supply chain adaptations for the base-of-the-pyramid business: towards a theoretical model

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dc.contributor.authorZomorrodi, M.
dc.contributor.authorFayezi, S.
dc.contributor.authorLau, K.H.
dc.contributor.authorMcMurray, A.
dc.date.issued2019
dc.description.abstract<jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>Research has not yet captured nor synthesized the supply chain (SC) adaptations exercised by various base of the pyramid (BoP) initiators for successful BoP business. This is a crucial shortcoming that the study has taken a step to address, with the aim of advancing theory in BoP supply chain management (SCM). The paper aims to discuss this issue.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>The authors draw on Carter <jats:italic>et al.</jats:italic>’s (2015) theory of the SC and use a multi-method approach combining systematic literature review and embedded case studies based on the secondary data.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>The authors compare BoP SC adaptations of MNCs, local companies, NGOs, social enterprises and governments and develop propositions. The authors find that SC adaptations exercised by BoP initiators are influenced by their sense making of institutional and agency drivers at the BoP, and contingent on whether the poor are engaged as recipients or value co-creators.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>The authors develop a multi-initiator understanding of SC adaptations for BoP business. This is useful for BoP initiators who struggle to leverage their BoP business as well as for those who are considering entering the BoP. The authors offer these entities insights for aligning strategy and developing capabilities for BoP markets.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>The authors develop an original model of BoP initiator-based configurations of SC adaptations for BoP business. As such, the authors contribute toward advancing BoP SCM theory and practice by mapping substantive concepts and their relationships associated with BoP SC adaptations.</jats:p> </jats:sec>
dc.identifier.citationInternational Journal of Physical Distribution and Logistics Management, 2019; 49(5):599-624
dc.identifier.doi10.1108/IJPDLM-01-2018-0045
dc.identifier.issn0960-0035
dc.identifier.issn1758-664X
dc.identifier.orcidZomorrodi, M. [0009-0001-3586-1551]
dc.identifier.orcidFayezi, S. [0000-0001-8885-3793]
dc.identifier.urihttps://hdl.handle.net/11541.2/36105
dc.language.isoen
dc.publisherEmerald
dc.rightsCopyright 2019 Emerald Publishing
dc.source.urihttps://doi.org/10.1108/IJPDLM-01-2018-0045
dc.subjectsupply chain adaptations
dc.subjectBoP
dc.subjectmultimethod
dc.subjectbase of the pyramid
dc.titleSupply chain adaptations for the base-of-the-pyramid business: towards a theoretical model
dc.typeJournal article
pubs.publication-statusPublished
ror.mmsid9916800124201831

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