Big data and innovation in tourism, travel, and hospitality: Managerial approaches, techniques, and applications
Date
2019
Authors
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Sigala, M.
Rahimi, R.
Thelwall, M.
Rahimi, R.
Thelwall, M.
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Book (edited)
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Abstract
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation
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Copyright 2019 Springer