Motivational factors of South Korean `working holiday' makers : a comparison of three regions in Australia
Date
2011
Authors
Lee, I.S.
Lee, T.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
2011 The 70th TOSOK International Tourism Conference, 2011, pp.785-795
Statement of Responsibility
Conference Name
70th TOSOK International Tourism Conference (3 Jul 2011 - 6 Jul 2011 : Suwon, South Korea)
Abstract
The number of Working Holiday Makers (WHMs) ill Australia has been increasing at a steady rate over the last ten years, and the number from South Korea (Korea hereafter) in particular has recently rapidly increased. This paper will determine the motivational factors that push-and-pull Koreans to participate in a Working Holiday program in Australia, and compare these motivational factors according their choice of destination in Australia. This paper presents data from a questionnaire administered to Korean WHMs at three regions inAustralia, Queensland (QLD hereafter), New South Wales (NSW hereafter) and Victoria (VIC hereafter). Four factors were identified in terms of the push motivations for the WHMs, self-development, work and travel, escape and a long-term stay abroad. For the pull motivational factors, living conditions, visa issue and tourism attractions were found. Differences were foundinthe push-and-pull motivational factors between the regions. The findings of this study will assist all key stakeholders to guide the Governmentand tourism industry to provide appropriate actives that will attract more WHMs.