Marketing decision makers' attitudes to direct marketing /
| dc.contributor.author | Rowe, Caroline, | |
| dc.contributor.school | Elton Mayo School of Management | |
| dc.date.issued | 1996 | |
| dc.description.dissertation | Thesis (MBus)--University of South Australia, 1996 | |
| dc.identifier.uri | https://hdl.handle.net/1959.8/84989 | |
| dc.language.iso | en | |
| dc.subject.lcsh | Direct marketing. | |
| dc.subject.lcsh | Marketing | |
| dc.subject.lcsh | Marketing | |
| dc.title | Marketing decision makers' attitudes to direct marketing / | |
| dc.type | thesis | |
| dcterms.accessRights | 506 0#$fstar $2Unrestricted online access | |
| ror.fileinfo | 12146607870001831 13146603240001831 9915960287601831_53112386190001831.pdf | |
| ror.mmsid | 9915960287601831 |
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