Is once really enough?: measuring the advertising response function /
Files
(Published version)
Date
2010
Authors
Taylor, Jennifer,
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
thesis
Citation
Statement of Responsibility
Conference Name
Abstract
Measuring the advertising response function
School/Discipline
University of South Australia. Ehrenberg-Bass Institute for Marketing Science
Ehrenberg-Bass Institute for Marketing Science
Ehrenberg-Bass Institute for Marketing Science
Dissertation Note
Thesis (PhD)--University of South Australia, 2010.
Provenance
Copyright 2010 Jennifer Taylor. This item has been reproduced by the University of South Australia here in good faith. Attempts to contact original copyright owner(s) are ongoing. We would be pleased to hear from copyright owner(s).
Description
237 leaves :
illustrations (chiefly colour).
Includes bibliographical references.
illustrations (chiefly colour).
Includes bibliographical references.
Access Status
506 0#$fstar $2Unrestricted online access