A Comparison of Popular Segmentation Predictor Variables
| dc.contributor.author | Cierpicki, S.A. | |
| dc.contributor.editor | Andersson, P. | |
| dc.date.issued | 1998 | |
| dc.identifier.citation | 27th European Marketing Academy Conference, 1998 / Andersson, P. (ed./s) | |
| dc.identifier.isbn | 9789172584846 | |
| dc.identifier.uri | https://hdl.handle.net/1959.8/138171 | |
| dc.language.iso | en | |
| dc.publisher | Stockholm School of Economics | |
| dc.publisher.place | Stockholm | |
| dc.title | A Comparison of Popular Segmentation Predictor Variables | |
| dc.type | Conference paper | |
| pubs.publication-status | Published | |
| ror.mmsid | 9915912972201831 |