A consumer-based method for retailer equity measurement: results of an empirical study

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dc.contributor.authorPappu, R.
dc.contributor.authorQuester, P.
dc.date.issued2006
dc.description.abstractThis research extends the consumer-based brand equity measurement approach to the measurement of the equity associated with retailers. This paper also addresses some of the limitations associated with current retailer equity measurement such as a lack of clarity regarding its nature and dimensionality. We conceptualise retailer equity as a four-dimensional construct comprising retailer awareness, retailer associations, perceived retailer quality, and retailer loyalty. The paper reports the result of an empirical study of a convenience sample of 601 shopping mall consumers at an Australian state capital city. Following a confirmatory factor analysis using structural equation modelling to examine the dimensionality of the retailer equity construct, the proposed model is tested for two retailer categories: department stores and speciality stores. Results confirm the hypothesised four-dimensional structure.
dc.description.statementofresponsibilityRavi Pappu, Pascale Quester
dc.description.urihttp://www.elsevier.com/wps/find/journaldescription.cws_home/30446/description#description
dc.identifier.citationJournal of Retailing and Consumer Services, 2006; 13(5):317-329
dc.identifier.doi10.1016/j.jretconser.2005.10.002
dc.identifier.issn0969-6989
dc.identifier.issn1873-1384
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]
dc.identifier.urihttp://hdl.handle.net/2440/22977
dc.language.isoen
dc.publisherPergamon
dc.source.urihttps://doi.org/10.1016/j.jretconser.2005.10.002
dc.subjectRetailer awareness
dc.subjectRetailer associations
dc.subjectRetailer perceived quality
dc.subjectRetailer loyalty
dc.subjectRetailer equity
dc.titleA consumer-based method for retailer equity measurement: results of an empirical study
dc.typeJournal article
pubs.publication-statusPublished

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