Current studentsExisting staffContact us
 

Understanding the birdwatching tourism market in Queensland, Australia

Simple item page
dc.contributor.authorKim, K.
dc.contributor.authorKeuning, J.
dc.contributor.authorRobertson, J.
dc.contributor.authorKleindorfer, S.
dc.date.issued2010
dc.description.abstractThis study explores the diversity of characteristics of birdwatchers from the perspective of recreation specialisation. Using the visitor survey data from birdwatchers in Queensland, Australia, three cluster groups were identified including casual birdwatchers, intermediate birdwatchers and active/committed birdwatchers. This study found that significant differences existed among three specialisation levels in terms of the appeal of particular bird species, size of tour groups, bird-related travel experiences, and preferences for destination attributes. The study indicated that the specialised birdwatchers were highly involved in birdwatching activities, interested in endemic birds and bird trails while general birdwatchers tended to combine birdwatching with other tourism activities and require good interpretation and other tourism facilities. The present research provides insights into the development of appropriate tourism products and relevant facilities which match the benefits and preferences being sought by both general and specialist birdwatching target markets.
dc.identifier.citationAnatolia, 2010; 21(2):227-247
dc.identifier.doi10.1080/13032917.2010.9687101
dc.identifier.issn1303-2917
dc.identifier.issn2156-6909
dc.identifier.urihttps://hdl.handle.net/1959.8/129766
dc.language.isoen
dc.publisherRoutledge
dc.rightsCopyright 20I1 Anatolla
dc.source.urihttps://doi.org/10.1080/13032917.2010.9687101
dc.subjectmarket segmentation
dc.subjectbirdwatching tourism
dc.subjectrecreational specialization
dc.titleUnderstanding the birdwatching tourism market in Queensland, Australia
dc.typeJournal article
pubs.publication-statusPublished
ror.mmsid9915910593701831

Files

Collections