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It's an epidemic

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dc.contributor.authorNelson Field, K.R.
dc.contributor.editorNelson-Field, K.
dc.contributor.editorSharp, B.
dc.date.issued2013
dc.identifier.citationSource details - Title: Viral Marketing: The Science of Sharing, 2013 / Nelson-Field, K., Sharp, B. (ed./s), Ch.1, pp.1-7
dc.identifier.isbn9780195527988
dc.identifier.urihttps://hdl.handle.net/1959.8/157245
dc.language.isoen
dc.publisherOxford University Press
dc.publisher.placeAustralia
dc.rightsCopyright 2013 Karen Nelson-Field
dc.subjectviral marketing
dc.subjectmarketing
dc.subjectmanagement
dc.subjectadvertising
dc.subjectsocial media
dc.titleIt's an epidemic
dc.typeBook chapter
pubs.publication-statusPublished
ror.mmsid9915910210401831

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