Kick like a girl: a qualitative exploration into community perspectives surrounding the Women's Australian Football League
Date
2024
Authors
Glazbrook, M.R.
Webb, S.N.
McLinton, S.S.
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Journal article
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Sport in Society, 2024; 27(11):1794-1817
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Abstract
Although the world of sport is experiencing an increase in women’s participation and interest, it is still viewed as an inferior product when compared with men’s sport. In particular, Australian Rules Football has an extended history of excluding women from participatory opportunities, feeding into discriminatory stereotypes that football is for men. Guided by social role theory, we aimed to develop an in-depth understanding of the diversity in community perspectives surrounding women’s participation in football in Australia and the various factors that encourage and dissuade consumption of women’s football. The findings emphasise that negative attitudes toward women’s football are deeply rooted in societal and gender norms, whilst positive attitudes may be facilitated by progressive ideologies and a desire for gender equality more broadly. This study contributes to the existing literature by highlighting the complex relationship between general sports support and active consumerism in Australia.
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Copyright 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. (http://creativecommons.org/licenses/by/4.0/)
Access Condition Notes: This is an open Access article distributed under the terms of the creative commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. the terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.