Using the juster scale to examine reference price effects, using a new environmentally-friendly consumer product as a test case
Files
(Published version)
Date
2004
Authors
Dawes, J.G.
Riebe, E.L.
Tustin, M.K.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
ANZMAC (Australian and New Zealand Marketing Academy) 2004 Proceedings: Marketing Accountabilities and Responsibilities, 2004
Statement of Responsibility
Conference Name
(29 Nov 2004 : Victoria University of Wellington, Wellington, New Zealand)
Abstract
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
Copyright status unknown