A marketing activity framework for the new economy

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dc.contributor.authorGoodman, S.en
dc.contributor.conferenceBritish Academy of Management Conference (2003 : Harrogate, U.K.)en
dc.date.issued2003en
dc.identifier.citationBritish Academy of Management Conference 2003en
dc.identifier.orcidGoodman, S. [0000-0002-6566-2633]en
dc.identifier.urihttp://hdl.handle.net/2440/58019
dc.language.isoenen
dc.publisherBAMen
dc.publisher.placeHarrogateen
dc.rightsCopyright status unknownen
dc.titleA marketing activity framework for the new economyen
dc.typeConference paperen
pubs.publication-statusPublisheden

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