A hedonic perspective in studying the visual effects of Web page design for effective Web marketing /

dc.contributor.authorTse, Sandy Y. M.
dc.contributor.schoolUniversity of South Australia.
dc.date.issued2003
dc.description.dissertationThesis (PhDBusinessandManagement)--University of South Australia, 2003.
dc.identifier.urihttps://hdl.handle.net/1959.8/81583
dc.language.isoen
dc.subject.lcshInternet advertising.
dc.subject.lcshInternet marketing.
dc.subject.lcshWeb sites
dc.titleA hedonic perspective in studying the visual effects of Web page design for effective Web marketing /
dc.typethesis
dcterms.accessRights506 0#$fstar $2Unrestricted online access
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ror.mmsid9915960063001831

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