Consumer perceptions of eco-friendly vs. conventional wines in Australia

Date

2010

Authors

Sirieix, L.
Remaud, H.

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Conference paper

Citation

5th international conference of the AWBR, 2010, pp.1-8

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5th International Conference of the Academy of Wine Business Research (8 Feb 2010 - 10 Feb 2010 : Auckland, New Zealand)

Abstract

Previous research has extensively studied consumer perceptions of organic food, but little is known about consumer perceptions of organic wine. Moreover, most studies focus on organic products, without any comparison with other eco‐friendly products. This paper proposes to partially fill this gap by comparing consumer perceptions of conventional and different eco‐friendly wines in Australia.

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Copyright 2010 The Authors

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