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Influences on audience inheritance in Australian television viewing

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dc.contributor.authorJardine, B.I.
dc.contributor.authorRomaniuk, J.T.
dc.contributor.conference2009 Australian and New Zealand Marketing Academy Conference (30 Nov 2009 - 2 Dec 2009 : Melbourne, Australia)
dc.contributor.editorTojib, T.
dc.contributor.editorDewi, D.
dc.date.issued2009
dc.identifier.citationAustralian and New Zealand marketing academy conference proceedings: ANZMAC, 2009 / Tojib, T., Dewi, D. (ed./s)
dc.identifier.isbn9781863081580
dc.identifier.urihttps://hdl.handle.net/1959.8/115347
dc.language.isoen
dc.publisherANZMAC
dc.publisher.placeMelbourne, Australia
dc.rightsCopyright 2009 ANZMAC and the Authors
dc.subjectadvertising effectiveness
dc.subjectaudience duplication
dc.subjectinheritance
dc.subjectlead-in
dc.subjecttelevision
dc.titleInfluences on audience inheritance in Australian television viewing
dc.typeConference paper
pubs.publication-statusPublished
ror.fileinfo12143305060001831 13143302810001831 9915910946101831_53108995790001831.pdf
ror.mmsid9915910946101831

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