how has UK television viewing behaviour changed since the 1980's? Insights for the Australian Market
Files
(Published version)
Date
2002
Authors
Beal, V.N.
Editors
Shaw, R.
Adam, S.
McDonald, H.
Adam, S.
McDonald, H.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
ANZMAC 2002 Conference Proceedings, 2002 / Shaw, R., Adam, S., McDonald, H. (ed./s)
Statement of Responsibility
Conference Name
ANZMAC Australian and New Zealand Marketing Academy (2 Dec 2002 : Melbourne, Australia)