Advertising - 2nd edition
Date
2017
Authors
Kennedy, R.
Sharp, B.
Hartnett, N.
Editors
Sharp, B.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Book chapter
Citation
Source details - Title: Marketing: Theory, Evidence, Practice, 2017 / Sharp, B. (ed./s), Ch.11, pp.438-493
Statement of Responsibility
Conference Name
Abstract
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
Copyright 2017 Byron Sharp