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The Effect of Ad Likeability (La) on Behaviour - A Non FMCG example

Date

1999

Authors

Romaniuk, J.T.
Kennedy, R.E.

Editors

Evrard, Y.
Hoyer, W.
Strazzieri, A.

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Conference paper

Citation

26th International Research Seminar in Marketing, 1999 / Evrard, Y., Hoyer, W., Strazzieri, A. (ed./s)

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Persistent link to this record

https://hdl.handle.net/1959.8/133689