A study of attendances to an international arts festival
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(Published version)
Date
2010
Authors
Boyle, S.
Reaiche, C.
Abdullah, A.B.M.
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Conference paper
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Proceedings of the 6th International Conference on Cultural Policy Research: Truths, Taboos and Myths of Cultural Policy, 2010, pp.1-12
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ICCPR2010 : 6th International Conference on Cultural Policy Research : Truths, Taboos and Myths of Cultural Policy (24 Aug 2010 : Jyväskylä, Finland)
Abstract
Festivals are a growing phenomenon in modem economies (Prentice & Andersen 2003). It has been noted that cultural festivals are now a significant mainstay on the cultural calendar of modem society (Crespi-Vallbona & Richards 2007). This paper explores the role of arts festivals on local cultural consumption, seeking in particular to gain a full understanding of attendees' consumption on traditional versus globalised culture. Using data from the 2009 Hong Kong Arts Festival the findings show that there were significant differences between attendance patterns of local residents and visitors. Local residents were attracted more to international performances while visitors were also strongly attracted to Chinese performances (both contemporary and traditional). This result highlights the dual role of major festivals of both bringing the best of international art to local residents while also showcasing the traditional and contemporary culture of the region.
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Copyright 2010 The author(s)