Competitor Salience and Customer Switching

Date

2000

Authors

Romaniuk, J.T.

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Advisors

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Type:

Conference paper

Citation

Visionary Marketing for the 21st Century: Facing the Challenge, 2000

Statement of Responsibility

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(28 Nov 2000 : Gold Coast, Queensland)

Abstract

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Description

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Rights

Copyright status unknown

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Published Version

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