Success factors for online music marketing - eTransformation: from the four P's to the four C's
| dc.contributor.author | Krueger, C. | |
| dc.contributor.author | Lu, N. | |
| dc.contributor.author | Swatman, P.M.C. | |
| dc.contributor.conference | (29 Sep 2003 : Santiago) | |
| dc.date.issued | 2003 | |
| dc.identifier.citation | Proceedings of CollECTeR Latin American Conference on Electronic Commerce, 2003 | |
| dc.identifier.uri | https://hdl.handle.net/1959.8/51347 | |
| dc.language.iso | en | |
| dc.publisher | CollECTeR | |
| dc.publisher.place | Santiago, Chile | |
| dc.rights | Copyright status unknown | |
| dc.title | Success factors for online music marketing - eTransformation: from the four P's to the four C's | |
| dc.type | Conference paper | |
| pubs.publication-status | Published | |
| ror.mmsid | 9915913587901831 |