The Academic Online: Constructing Persona Through the World Wide Web

dc.contributor.authorBarbour, K.
dc.contributor.authorMarshall, P.
dc.date.issued2012
dc.description.abstractThis paper explores the way individuals are part of the prestige economy generated by universities as institutions. It explores how the construction of online identities or persona is now an essential activity for the academic both from the perspective of university value and individual/career value. Five distinct types of academic persona are explored primarily through academics working in digital communication areas; through these cases and examples this new communication environment is explored. This paper concludes that institutions and individuals need to develop in the most pragmatic sense, online academic persona and ensure that these online ‘selfs’ are connected with authenticity to the professional work of the academic.
dc.description.statementofresponsibilityKim Barbour, David Marshall
dc.identifier.citationFirst Monday, 2012; 17(9)
dc.identifier.doi10.5210/fm.v0i0.3969
dc.identifier.issn1396-0466
dc.identifier.issn1396-0466
dc.identifier.orcidBarbour, K. [0000-0002-1072-0672]
dc.identifier.urihttp://hdl.handle.net/2440/95360
dc.language.isoen
dc.publisherUniversity of Illinois at Chicago Library
dc.rightsThis paper is licensed under a Creative Commons Attribution–NonCommercial–NoDerivs 3.0 Unported License.
dc.source.urihttp://dx.doi.org/10.5210/fm.v0i0.3969
dc.titleThe Academic Online: Constructing Persona Through the World Wide Web
dc.typeJournal article
pubs.publication-statusPublished

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