A cross-cultural comparison of choice criteria for wine in restaurants

dc.contributor.authorCohen, E.
dc.contributor.authord'Hauteville, F.
dc.contributor.authorGoodman, S.
dc.contributor.authorLockshin, L.
dc.contributor.authorSirieix, L.
dc.contributor.conferenceInternational Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
dc.date.issued2008
dc.description.abstractWhen adressing the question of cultural differences in consumption behavior, researchers face both conceptual and methodological difficulties, particularly when it comes to defining the relevant "culti unit" (Douglas & Craig 1997) to be taken into account. The authors of this paper discuss these two difficulties and propose the Best - Worst method as a tool for comparing data from a cross - national survey on a sample of wine consumers from Australia (n=283), the UK (n=304) and France (n=1 47). The comparison concerns the choice criteria that are used when picking a wine in a restaurant. Results show differences between the countries, with a clear contrast between the French, on the one hand, and the Australians and British, on the other. They confirm the idea that the country, frequently used in cross - national surveys, may be a valid "culti unit" in cross - cultural research.
dc.description.statementofresponsibilityEli Cohen, Francois d’Hauteville, Steve Goodman, Larry Lockshin and Lucie Sirieix
dc.identifier.citation4th International Conference of the Academy of Wine and Business Research, 17-19 July, 2008
dc.identifier.orcidGoodman, S. [0000-0002-6566-2633]
dc.identifier.urihttp://hdl.handle.net/2440/54669
dc.language.isoen
dc.publisherAWBR
dc.publisher.placeItaly
dc.rightsCopyright status unknown
dc.source.urihttp://academyofwinebusiness.com/?page_id=230
dc.titleA cross-cultural comparison of choice criteria for wine in restaurants
dc.typeConference paper
pubs.publication-statusPublished

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