SMEs Competitiveness Analysis in the Global Environment using Integrated Swot-Porter's Five Forces Model: A case study of Australian Manufacturing SMEs
Date
2014
Authors
Firmansyah, M.R.
Amer, Y.
Editors
Pujawan, I.V.
Baihaqi, I.
Baihaqi, I.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Proceedings of the 6th International Conference on Operations and Supply Chain Management (OSCM), 2014 / Pujawan, I.V., Baihaqi, I. (ed./s), pp.1340-1352
Statement of Responsibility
Conference Name
International Conference on Operations and Supply Chain Management (10 Dec 2014 - 12 Dec 2014 : Bali, Indonesia)
Abstract
SMEs consist of around 90-99% of countries companies in the world. Their competitiveness is very important since they provide significant contribution to a country economy. SWOT and Porter's five force models are both companies' strategic position analysis tools which more often used to analyze SMEs competitiveness. SWOT model is used to evaluate the company internal and external condition while Porter's five forces model stresses the company evaluation more on the external condition. Each model has their advantages as well as their drawbacks. There are no literatures found so far which discuss the combination use of SWOT and Porter's five force model to analyze SMEs competitiveness. The authors try to integrate and combine both analysis models into a more comprehensive model by benefit each model advantages and overcome the drawbacks respectively. In addition, the analysis considers the trend of business competition changes of the current global business environment. In the end, a case study of Australian manufacturing SMEs in the global value chain network is conducted by using the integrated tool. The result shows that Australian SMEs both need financial support and information as well as a design of an appropriate model for their collaboration in the global value chain environment in order to be competitive in the global market