Consumer brand engagement in social media: conceptualization, scale development and validation
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Date
2014
Authors
Hollebeek, L.
Glynn, M.
Brodie, R.
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Journal article
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Journal of Interactive Marketing, 2014; 28(2):149-165
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Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie
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Abstract not available
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© 2013 Direct Marketing Education Foundation, Inc., dba Marketing EDGE. Published by Elsevier