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Tourism marketing stimulus characteristics: a self-validation analysis of Iran

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dc.contributor.authorHadinejad, A.
dc.contributor.authorKralj, A.
dc.contributor.authorScott, N.
dc.contributor.authorMoyle, B.D.
dc.contributor.authorGardiner, S.
dc.date.issued2022
dc.description.abstractPrior self-validation hypothesis studies suggest that an individual’s attitude toward advertising is affected by the cognitive processing of the message and the valence of emotion. Yet, the effect of emotional arousal and stimulus credibility on attitudes toward a destination has not been discerned. This study employs the self-validation hypothesis to investigate the effect of the three dimensions of thinking on attitudes toward Iran. Participants (N = 416) were randomly assigned to a two (high vs. low arousal) × two (high vs. low source credibility) experiment. The partial least squares multigroup analysis results indicated that the emotionally arousing stimulus led to a greater influence of the amount and confidence of thought on attitudes. The effect of the amount of thought on attitude was greater in response to a credible stimulus. This research advances knowledge by revealing that emotional arousal has a significant positive impact on three dimensions of thinking and positive attitudes.
dc.identifier.citationJournal of Travel Research, 2022; 61(2):235-251
dc.identifier.doi10.1177/0047287520981141
dc.identifier.issn0047-2875
dc.identifier.issn1552-6763
dc.identifier.urihttps://hdl.handle.net/11541.2/145654
dc.language.isoen
dc.publisherSage Publications
dc.rightsCopyright 2020 The author(s) Access Condition Notes: Accepted manuscript available on Open Access
dc.source.urihttps://doi.org/10.1177/0047287520981141
dc.subjectemotion
dc.subjectsource credibility
dc.subjectattitude
dc.subjectself-validation analysis
dc.subjectpartial least squares (PLS)
dc.subjectdestination marketing
dc.titleTourism marketing stimulus characteristics: a self-validation analysis of Iran
dc.typeJournal article
pubs.publication-statusPublished
ror.fileinfo12241595690001831 13241595680001831 9916476910101831_AM
ror.mmsid9916476910101831

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