Community-driven rural tourism development in suburban Beijing
Date
2011
Authors
Zou, T.
Huang, S.S.
Ding, P.
Editors
Gross, M.J.
Advisors
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Type:
Conference paper
Citation
Tourism: Creating a brilliant blend: Proceedings of the 21st Annual Conference CAUTHE 2011, 2011 / Gross, M.J. (ed./s), pp.866-884
Statement of Responsibility
Conference Name
21st Annual Conference Council for Australian University Tourism and Hospitality Education (CAUTHE) Tourism: Creating a brilliant blend (8 Feb 2011 - 11 Feb 2011 : Adelaide, South Australia)
Abstract
Based on three case studies of rural tourism practices in suburban Beijing, China, this paper proposes a community driven development (CDD) approach in developing rural tourism. The paper illustrated three principles of the CDD approach: localisation of supply chain, community external investor symbiosis and democratisation of decision making. The three principles serve as a key to understanding and successfully implementing the CDD approach in China. Although the three principles come from the practice of rural tourism development in China, it is hoped that theoretical implications generated from this study could be recommended to direct tourism planning exercises in other countries, especially those developing countries with similar economic development backgrounds to China.
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Copyright 2011 CAUTHE