Using mental models to study cross-cultural interactions
Date
2009
Authors
Liu, L.A.
Dale, C.
Editors
Nakata, C.
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Book chapter
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Source details - Title: Beyond Hofstede: culture frameworks for global marketing and management, 2009 / Nakata, C. (ed./s), Ch.11, pp.222-244
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Abstract
'It is extraordinary the way people, music and cultures develop. The paths and experiences that guide them are unpredictable. Shaped by our families, neighborhoods, cultures and countries, each of us ultimately goes through this process of incorporating what we learn with who we are and who we seek to become. As we struggle to find our individual voices, I believe we must look beyond the voice we’ve been assigned, and find our place among the tones and timbre of human expression.' Yo-Yo Ma (2008) The preceding quote illustrates the dynamic complexities of cultural development and convergence through individual experience and cognition. Cross-cultural interactions, including face-to-face and electronic communication, negotiation, conflict management, and teamwork, are critical components of today’s global marketplace. In this chapter, from the lens of viewing culture as mental models and shared mental models, we advocate the need for using these cognitive networks to study and participate in intra- and intercultural interactions. We propose individual and shared mental models as a framework for evaluating cultural differences and navigating cross-cultural business interactions.
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Copyright 2009 Selection and editorial content Cheryl Nakata, individual chapters the contributors