A dyadic study of "champions" in univeristy-industry relationships

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dc.contributor.authorPlewa, C.
dc.contributor.authorQuester, P.
dc.date.issued2008
dc.description.abstractPurpose – This dyadic study aims to analyses the influence of champions, particularly their personal engagement and experience, on relationships that cross different sectors and working environments. Design/methodology/approach – Based on an extensive literature review and initial qualitative research, a conceptual dyadic model is presented and tested using structural equation modelling methods. Findings – Path analysis results show a surprisingly weak effect of champions. However, personal experience influenced engagement, which, in turn, impacted on commitment. Furthermore, a positive influence of trust and commitment on satisfaction is confirmed. Research limitations/implications – The results are limited by the small dyadic sample size and a potential bias towards positive relationships. Originality/value – Based on relationship and services marketing theory, this paper provides much needed insights on university–industry relationships, analysing the influence of personal engagement and experience on the relationship characteristics trust and commitment and, in turn, on satisfaction.
dc.description.statementofresponsibilityCarolin Plewa and Pascale Quester
dc.identifier.citationAsia Pacific Journal of Marketing and Logistics, 2008; 20(2):211-226
dc.identifier.doi10.1108/13555850810864560
dc.identifier.issn1355-5855
dc.identifier.issn1758-4248
dc.identifier.orcidPlewa, C. [0000-0002-4570-0065]
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]
dc.identifier.urihttp://hdl.handle.net/2440/53668
dc.language.isoen
dc.publisherMCB University Press
dc.source.urihttps://doi.org/10.1108/13555850810864560
dc.subjectMathematical modelling
dc.subjectRelationship marketing
dc.subjectStrategic alliances
dc.subjectUniversities
dc.titleA dyadic study of "champions" in univeristy-industry relationships
dc.typeJournal article
pubs.publication-statusPublished

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