Coming in December: How cross-platform advertising works
Date
2015
Authors
Romaniuk, J.
Editors
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Journal Title
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Type:
Journal article
Citation
Journal of Advertising Research, 2015; 55(3):353-
Statement of Responsibility
Conference Name
Abstract
This section provides a preview of the theme of the next issue of the journal - cross-platform advertising - taking a look at previous JAR contributions to the literature.
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Description
Access Status
Rights
Copyright 2015 Advertising Research Foundation