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Buy local! Familiarity and preferences for extra virgin olive oil of Italian consumers

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dc.contributor.authorPerito, M.A.
dc.contributor.authorSacchetti, G.
dc.contributor.authorDi Mattia, C.D.
dc.contributor.authorChiodo, E.
dc.contributor.authorPittia, P.
dc.contributor.authorSaguy, I.S.
dc.contributor.authorCohen, E.
dc.date.issued2019
dc.description.abstractOver the last few years, the origin of the local product has played a central role in consumer choices. This study explores what Italian consumers want and look for when purchasing olive oil by combining a web-based survey and a perceived analysis technique. In particular, preferences for different olive oil attributes as well as the psychographic traits of respondents were revealed through a web-based questionnaire administered to Italian consumers (N = 179). From this questionnaire, respondents who indicated their availability to participate further underwent a preference test under blind conditions (N = 99). Respondents also did an expectation test based on the visual observation of the labels. Results showed that the majority of consumers considered local production, PDO and region as factors of highest importance in determining olive oil quality.
dc.identifier.citationJournal of Food Products Marketing, 2019; 25(4):462-477
dc.identifier.doi10.1080/10454446.2019.1582395
dc.identifier.issn1045-4446
dc.identifier.issn1540-4102
dc.identifier.urihttps://hdl.handle.net/11541.2/136369
dc.language.isoen
dc.publisherInforma
dc.relation.fundingAGER 2 Project 2016-0105
dc.rightsCopyright 2019 Taylor & Francis
dc.source.urihttps://doi.org/10.1080/10454446.2019.1582395
dc.subjectconsumers
dc.subjectolive oil quality
dc.subjectlocal and regional production
dc.subjectself-knowledge
dc.subjectinvolvement
dc.titleBuy local! Familiarity and preferences for extra virgin olive oil of Italian consumers
dc.typeJournal article
pubs.publication-statusPublished
ror.mmsid9916267909001831

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