Picking apart the brand purchase rates
Date
2003
Authors
Rungie, C.M.
Driesener, C.B.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 2003
Statement of Responsibility
Conference Name
(1 Dec 2003 : Adelaide, South Australia)
Abstract
School/Discipline
Dissertation Note
Provenance
Description
Access Status
Rights
Copyright University of South Australia 2003